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Quick Shout Out to B2B Direct Agencies of the Year!
Everyone appreciates a little pat on the back. Making BtoB Magazine’s Top Direct Agencies of the Year might just trump that! Our first shout out goes to the winner, OgilvyOne, noted for taking “direct...
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Top 3 Playground Rules for Sales and Marketing Teams
Sales and marketing teams are often at odds, blaming each other for a loss of revenue or lack of success. In the Playground Rules for Sales and Marketing Teams event presented by the Marketing...
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iQ by Intel Takes the Food Cart Viral: A B2B Demand Gen Case Study
I was checking out one of my favorite foodie blogs, Eater 38, when I came across the iQ by Intel series on Mobile Food. These videos investigate how popular food carts in New York and Portland are...
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6 Tips to Ensure Your B2B Demand Gen Content Connects
Strategically mapping content to the Buyer’s Journey is important—and so are the basics that make content connect. I recently checked out a video where Joe Chernov, VP of Content Marketing at Eloqua,...
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15 Tips for B2B from 15 Years at BNJ
15 years makes you one of the wise ones. You know your stuff and the stories and the skeletons that make us who we are today. One thing is certain- we wouldn’t have come this far without your...
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Save the Date – 2014 Must-Attend B2B Marketing Events
Happy New Year! In the spirit of setting goals and mapping out the new year, I want to share with you my top five 2014 events I recommend attending this year and why. I love attending conferences...
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2015 Top 10 B2B Marketing Events to Attend
My best thinking happens on the road – running. Major business problems get resolved, child-related drama is rationalized (like what made my 5 and 8-year old boys decide to flush two rolls of toilet...
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